what's up guys welcome to another video
welcome to the first video of 2022. as
of the beginning of this year the end of
last year i guess is a better reference
kind of as of the making of this video i
am at about 9200
yeah 9
200 and some odd followers on spotify i
had this plan to get to about 10 000
followers on spotify and then switch up
my ad game a little bit and start
prioritizing growth in more specific
markets but because it's the new year
and because we're starting kind of with
a clean slate at the beginning of
january i thought rather than waiting
until 10k on spotify i'd go ahead and
make that change now about halfway
through december i started testing a new
growth campaign not a new ad set inside
of my spotify growth campaign but a new
spotify growth campaign all together so
today we're going to dig into this new
campaign we're going to take a look at
how i've set it up and what i've tested
and optimized so far and then talk about
how i'm going to utilize this strategy
for 2022 to hopefully see numbers that
are similar to the growth i experienced
on spotify in 2021
now if you're new here my name's tom and
on this channel we talk about music
marketing branding nfts and more
everything we need to know to move from
making music as a hobby to making music
as a business and today we're going to
take a look at facebook ads and look at
this new growth strategy that i've been
testing for just under a month now so
let's dig into it
so as i said in the intro of this video
i started a brand new spotify growth
campaign everything i have changed
adjusted and tested in 2021 has happened
inside of the same spotify growth
campaign in fact i started running that
campaign in 2020 so it ran for even
longer than 365 days but because i
wanted to test a bunch of different
stuff in december against my existing
growth campaign i decided to start a new
campaign to test those things and i plan
to just kind of turn it off if it failed
but keep it going if it worked
unfortunately it worked so i kept it
going and as of january 1st 2022 i
turned off my growth campaign from 2021
so this is my new spotify growth
campaign as you can see the title is
spotify growth 2022 and again just like
last year i'm spending 10 a day no more
no less like clockwork the stats right
now are populated for the lifetime of
this campaign so far which i started on
december 11 2021 so let's just get an
overview so far of what's happening so
i've had 1160 views content and an
average cost of 16 cents per view
content now that may seem a little bit
high compared to some of the numbers i
had last year but there's a reason for
that and we'll get into it if we scroll
over here we can see also that the
click-through rate is on average 1.15
percent for this growth campaign now if
we compare that to the numbers from last
year's spotify growth campaign you can
see that that campaign averaged for its
entire lifespan 0.63
for click-through rate so we're going to
go back to
uh narrowing this down and just take a
look at our new growth campaign so let's
click through to the ad set level and
we'll open it back up again so i have
three ad sets currently running and two
that i have tested previously now last
year i just targeted every spotify
territory i eventually started to narrow
in on the countries that were working
best based on my results in spotify for
artists narrowing it down to 30
countries and then narrowing it down as
low as 10 towards the end of the year
but now i've tightened it up even
further i started out with these three
ad sets here one for the us one for the
uk and one for the top five now top five
is
the top five countries where my music
has been getting listened to on spotify
for artists without the us and the uk in
there so if we go to spotify for artists
and we go down here to my country's
breakdown you can see that my top five
countries are russia us ukraine brazil
and the uk so i pulled the us and the uk
out of that and then added in mexico and
turkey to round it out for five total
countries so that's what this top five
was targeting and then i also ran the uk
just an ad set targeting the uk and then
an ad set targeting just the us this
year i want to be really intentional
about growing specifically in the united
states because that's where i'm from and
then in english-speaking countries at
large because i speak english and my
music is in english so last year i was
not particular about where i found
listeners this year i want to find
listeners in countries that speak the
native language of my songs so i started
out with these three and in the top five
we have russia turkey ukraine brazil and
mexico as i said from spotify for
artists but in this ad set
russia was dominating kind of dominated
a lot last year i got a lot of traffic a
lot of love from russia so thank you
guys for that because i didn't want to
prioritize growing in russia because i
had a lot of followers on spotify from
there already i pulled russia out and i
got rid of this ad set and instead i
added this top four ad set but then i
also didn't get a whole lot of traffic
from the uk with this uk only ad set
where you at uk so i turned that one off
and now we are at
this ad set that has the uk canada and
australia in it so i've got one ad set
for the united states
one ad set for three other big english
speaking countries and then a third ad
set for the top four ukraine brazil
mexico and turkey so if we narrow back
in on the ones that are active right now
we'll take a look at some of these
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